TV commercials need to be memorable and most of the time, the advertiser has only 30 seconds to do it. The popular online store Kentucky for Kentucky has thrived on word of mouth, pop up shops, and social media. This week, they released their first ever TV spot. It's 30 seconds long and it's, well, I'm not sure I have the words to describe it, watch!

I know what you're thinking, is that Kentucky for Kentucky underwear? And what in the heck is "Cocaine Bear"? It's a true story involving The Bluegrass Conspiracy. In short, a black bear consumed and overdosed on some of the cocaine Lexington police officer Andrew Thorton was carrying when he parachuted to his death in Knoxville, Tennessee.

The ad is currently airing on the local Lexington NBC affiliate WLEX during 'The Tonight Show with Jimmy Fallon'. Something tells me Jimmy might get wind of this.

Is this ad insane, oddly creative, or kind of cool?