In the midst of one of the shakiest seasons during John Calipari's tenure at the University of Kentucky, the mold-breaking coach has come up with a new idea to promote the program.

A reality show!

The first of 10 episodes of Inside the Madness: University of Kentucky Basketball will air Saturday, February 17th exclusively on Facebook Watch.

What's it like for this year's team playing at UK? Playing for John Calipari? What are their lives like on and off the court?

These are all questions that will be answered during the series' run.

The same executive producing team behind Showtime's A Season With will helm the UK series, according to CBS Sports.

Subsequent episodes will post to Facebook Watch on February 24th, March 3rd, March 10th, March 14th, March 17th, March 21st, March 24th, and March 31st when the final two episodes of the season will air.