Yelloh, formally known as "Schwan’s Home Delivery," is shutting down five locations across the Bluegrass State.

As a kid, I remember seeing the famous Schwan’s yellow trucks run up and down my neighborhood. My family often purchased products from the mobile frozen food palace, which were actually good, from what I remember. My parents bought their "Breaded Cheddar Cheese Curds" on several occasions, and those were always my favorite item. However, over the past few years, I've seen fewer and fewer trucks. In fact, the company has just announced another round of closures.

Schwan’s Home Delivery has been around for over 70 years, and in 2018, it sold multiple divisions to CJ CheilJedang. The home delivery service with the yellow trucks was not part of that sale. The company says that the division remains independent and owned by the Schwan family. In 2022, the family rebranded, changing the name from Schwan’s Home Delivery to "Yelloh." As of 2024, the company is still headquartered in Minnesota.

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In October 2023, Yelloh shuttered 90 delivery centers, resulting in 750 employee layoffs nationwide, according to the Star Tribune. Now, according to WYMT, Yelloh will be closing its doors to five Kentucky locations on July 27, 2024. The locations shutting down include centers in Bowling Green, Burlington, Winchester, London, and Prestonsburg. The news outlet also reported that 51 employees will lose their jobs due to this most recent round of closures.

The company currently boasts an A+ rating with the Better Business Bureau, but according to the website, it only has a 1.2 out of 5 star rating. In fact, the company has had 144 complaints over the past three years, with 100 of those occurring just during the past 12 months. Things don't look much better for Yelloh on Consumer Affairs, with customers rating the company a 1.7 out of 5 stars. Consumers leaving reviews have cited higher costs, discontinued popular products, and bad customer service as the reasons behind their rating.

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