This is genius and it's hilarious! Remember the iconic Coke ad with "Mean" Joe Greene? Former UK big man and current Sacramento Kings' forward-center DeMarcus Cousins has taken the ad and made it into a clever marketing campaign for getting into a second NBA All-Star game. Watch!

NBA All-Star balloting ends on Monday, January 18th at midnight. The Lakers' Kobe Bryant, who is playing his last season, has led the in the balloting so far.