Recently, I had the good fortune of vacationing in Jacksonville, FL, and visiting EverBank Field - home of the Jacksonville Jaguars. It's no secret that the Jags have struggled the past few years and selling seats depends a great deal on how the team is performing.

But, with a new owner, comes new possibilities, new ideas and new construction and I got a first-hand look at what will become a Florida oasis in stadium-form. And, though it might only look like a sordid mess of concrete and screens, in only a couple of weeks, the Jags will unveil a two-level party deck that includes pools, cabanas and plush furniture.

And, that's not all. The party deck is part of a $63 million renovation to EverBank Field that will include the world's two largest HD LED video screens, new seats, renovated box seats and even four-seated tables in the club section complete with on-site food and beverage.

Chad Johnson, the team's senior vice president of sales, told ESPN the team has sold 65 percent of the in-stadium cabanas for the 2014 season.

"We're targeting businesses who want to entertain some of their clients or even their own employees," Johnson said. "What we've built here you can't get anywhere else."

"We wanted to take areas in our stadium that were under-performing and get creative," Johnson said. "It's no secret that we've had tarps on seats, so we wanted to turn that around and build premium areas."

Check out photos below of the before and after of the stadium.


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