What, If Anything, Is Wrong with This Picture?

I notice this all the time when I drive by, so I decided to throw it out there and see who else has noticed this.

And while I'm asking, "What's wrong with this picture," there actually may be NOTHING wrong with it.

But something is missing.

Did you see it?

Take a look at the Golden Arches.

While OTHER McDonald's locations in Owensboro feature the word "McDonald's" on their Golden Arches, this one does not.