This has become the season of marquee matchups for Kentucky. They've already played traditional blue bloods North Carolina and UCLA. And, of course, they get Louisville EVERY year. Oh, and Michigan State--even if the Spartans aren't very good this year.

This afternoon, the 'Cats will host Kansas as part of SEC/Big 12 Challenge.

And the University of Kentucky wants the fans to cheer so loudly that a record will be broken.

So bring your ear plugs if you're going because that sounds exactly like the type of call to action Kentucky fans LOVE.

Before the 'Cats and the Jayhawks tip off at 5:00--and this will be the 30th all-time meeting between the two winningest programs in college basketball history--the following video will play and THAT will be the cue for fans to rise to their feet and rattle the Rupp Arena rafters: