For awhile now the newest trend has been "The Ice Bucket Challenge"  Pretty basic when it comes to directions and methods.  Fill a bucket up with ice and water leave it sit for a sec so it gets extra uncomfortable then film yourself dumping it over your head.

This has become really huge. Raising over 4 million dollars.  During the same time period last year, they got $1.1 million in donations.  Meaning that in just two weeks, the "Ice Bucket Challenge" brought in an extra $3 MILLION to help fight Lou Gehrig's disease.  If you want to donate, just go to ALSA.org

Check out how it's done with Matt Lauer!

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