It's been a week and a half since we reported on Chad Morris' vacation in the Smokies and his encounter with four bears that "commandeered" his vehicle.

Since then, he's been covered as far away as BRAZIL!

Well, now, an iconic name brand here in the states has picked up the story and run with it.

People Magazine/People Online has syndicated Chad's bear tale.

Reading the story again, I had forgotten that while the bears did damage to the inside of his vehicle, they left the outside pretty much unscathed.

Here's the original Facebook post that got this ball rolling: