![Tostitos Breathalyzer Bag Is a Super Bowl Party Game-Changer](http://townsquare.media/site/77/files/2017/01/Tostitos.jpg?w=980&q=75)
Tostitos Breathalyzer Bag Is a Super Bowl Party Game-Changer
Tostitos wants people to eat, drink and be safe this Super Bowl.
Just in time for the country's premiere sporting event, the chipmaker has introduced a new bag that comes with a breathalyzer. The aptly-named "Party Safe" bag will even summon an Uber for you if you're a too sloshed to get yourself home.
According to Adweek, the bag:
...comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. If any alcohol is detected, the sensor turns red and forms the image of a steering wheel, along with an Uber code and a "Don't drink and drive" message."
To further encourage people to use Uber, the bag comes with a deal giving them $10 off their ride on the day of the Super Bowl.
"Our goal is to remove 25,000 cars from the roads that Sunday evening," says Jennifer Saenz, Frito-Lay's chief marketing officer. "Whether watching the big game at a friend's house or at a local bar, a safe ride home is just a few easy taps away."
More From WOMI-AM
![Holiday World Accepting Applications for 2017 Seasonal Positions](http://townsquare.media/site/74/files/2017/01/Holiday-World-Entrance.jpg?w=980&q=75)
![Sophie Rinehart’s Sister, Josie, Pens Open Letter of Forgiveness](http://townsquare.media/site/71/files/2017/01/Screen-Shot-2017-01-25-at-11.10.20-AM.png?w=980&q=75)
![Owensboro Police Looking For Person of Interest in Connection with Shooting [PHOTO]](http://townsquare.media/site/76/files/2017/01/Antonio-Douglas.png?w=980&q=75)
![Alorica Job Fair Today In Owensboro](http://townsquare.media/site/76/files/2016/09/alorica-image2.jpg?w=980&q=75)
![Win Tickets To See Brett Young At The Ford Center](http://townsquare.media/site/76/files/2017/01/a19.jpg?w=980&q=75)
![Do You Believe That Ouija Boards Work? [Video]](http://townsquare.media/site/76/files/2017/01/A25.jpg?w=980&q=75)
![Luke Bryan Joins Team Blake for The Voice [VIDEO]](http://townsquare.media/site/76/files/2017/01/a20.jpg?w=980&q=75)
![Hartford, Area of Owensboro Vote to Allow Alcohol Sales](http://townsquare.media/site/77/files/2017/01/RS6474_467298129.jpg?w=980&q=75)
![Do You Have These Bad Habits? Can You Break Them? Do You Want To?](http://townsquare.media/site/76/files/2017/01/checking-your-phone.jpg?w=980&q=75)