Netflix Will Offically Crack Down on Password Sharing for Hoosiers in March
If you share your Netflix password with other people, you might want to start collecting a fee from them because you will be paying more next month.
It is pretty common for people to share their streaming accounts with friends and family. You might have a shared account or two already. No harm, no foul, right? Well, Netflix especially has been trying to crack down on password sharing lately, and they have begun a new test that will further their efforts. However, you might not like it too much.
Netflix Testing New Password Sharing Structure
Last year, we reported that Netflix has been testing a new fee structure where you would get charged extra for users who live outside of your household. These tests started in Chile, Costa Rica, and Peru first. The company has been trying several things to crack down on people sharing accounts and this is just the latest endeavor. So, why is this such a big concern for Netflix? In a blog post, they said that those who are sharing accounts are "impacting our ability to invest in great new TV and films for our members."
According to Netflix's Shareholder Letter:
Finally, we’ve landed on a thoughtful approach to monetize account sharing and we’ll begin rolling this out more broadly starting in early 2023. After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile into their own account, and for sharers to manage their devices more easily and to create sub-accounts (“extra member”), if they want to pay for family or friends. In countries with our lower-priced ad-supported plan, we expect the profile transfer option for borrowers to be especially popular.
Now, Netflix has plans to combat password sharing that will take effect very soon in the United States.
Netflix Password Sharing Restrictions in the U.S. Details
By the end of March, Netflix will be cracking down on password sharing in the United States. According to IGN:
The FAQ pages for US and UK subscribers currently highlight that devices may require verification if they are not associated with the Netflix household or if they attempt to access an account outside the subscriber's primary location for an extended period of time.
Devices must connect to the Wi-Fi at the primary location and watch something on Netflix at least once every 31 days. Netflix will use things like IP addresses, device IDs, and account activity to determine if a device that is signed into an account is connected to the primary location. If not, that device may be blocked from watching content on Netflix, unless they create their own account.
IGN goes on to further explain:
As further set out in the guidelines, if you are the primary account owner and you find yourself travelling between locations, you can request a temporary code to access Netflix for seven consecutive days. Alternatively, you can update your primary location if it has changed.
If subscribers want to share their Netflix account with someone who doesn't live with them, they can add an extra member to their account. Members can also transfer a profile from an existing account elsewhere, allowing them to keep their personalized data on another account.
That being said, what are your thoughts on this new endeavor by Netflix? Will you still be a subscriber?
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